Global Consumer Insights March 2021

PwC
arc beats above · slides in the middle · loops below · scroll → 5 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · The Facts (What)
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The slide uses a split-layout design with a yellow background on the left and a photo on the right.establish_context
Open slide detailBeat · The Facts (What)
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The chart uses a smartphone-shaped container to display two sets of bar charts representing 2020 (orange) and 2021 (pink) data.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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The slide uses a split layout with a grouped bar chart on the left and a metric-based callout section on the right.analyze_data
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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PwC Global Consumer Insights Pulse Survey, March 2021.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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The slide uses a split-layout with a white background for data and a red background for the 'Our insight' callout.summarize
Open slide detailBeat · The Facts (What)Loop · Pattern Hunter
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The slide uses a split-screen layout with a high-contrast pink background for text and a lifestyle photo on the right to illustrate the 'at-home worker' theme.establish_context
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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Two line charts comparing two segments (WFH vs non-WFH) across different categories.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide uses an isometric laptop illustration to display a grouped bar chart.summarize
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide uses a house-shaped bar chart to illustrate at-home behaviors.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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transition
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide uses a combination of 3D bar charts and donut charts to compare generational behaviors.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The chart uses a grouped bar structure to compare two specific shopping behaviors across five generational cohorts.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The chart uses a non-standard area/bar hybrid visualization to show relative importance across cohorts.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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Part of a series of 'fault lines' in consumer behavior.transition
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The 'conscientious cohort' is defined by respondents prioritizing health and safety measures and COVID-19 certification.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide uses donut charts for willingness to pay and bar charts for likelihood of activities.summarize
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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Part of a PwC Global Consumer Insights Pulse Survey deck.transition
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide uses icons to represent store vs mobile shopping channels.analyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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The slide contrasts high ESG engagement in Asia-Pacific/Africa/Middle East with lower engagement in the West, and correlates lower health/safety concerns in Asianalyze_data
Open slide detailBeat · The Implications (So What)Loop · Segmentation Split
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Part of the PwC Global Consumer Insights Pulse Survey deck.transition
Open slide detailBeat · The Action (Now What)
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Page 22 of the PwC Global Consumer Insights Pulse Survey deck.appendix