Global Consumer Insights March 2021 · page 14 of 23
The chart uses a non-standard area/bar hybrid visualization to show relative importance across cohorts.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 5/6
callout 1/1 chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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metric · primary
Components 6
primary bar-vertical primary paragraph source-note headline
Tools 5
2x2 matrix slide · 50%
chart/bar-vertical: Generational priorities chart
Action Titles slide · 88%Title 'Generational gap in shoppers priorities' = thesis
Color Strategy slide · 70%Generation encoded by consistent colour across the four panels
Small Multiples slide · 80%Four side-by-side mini-charts (Convenience, H&S, Price, Quality)
So What? Test slide · 70%Pink callout converts data into 'CPG should pay attention' insight
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Frameworks 1