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  "documentTitle": "Global Consumer Insights March 2021",
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  "notes": "The chart uses a non-standard area/bar hybrid visualization to show relative importance across cohorts.",
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      "text": "Our insight: As younger consumers age and grow wealthier, they will join the older cohorts in their willingness to pay more for ESG attributes, a consideration CPG companies and retailers should be paying attention to.",
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      "text": "Millennials, in particular, are more promiscuous shoppers, meaning they're not as brand-loyal as their older counterparts. They also tend to make less frequent, bigger-basket shopping trips.",
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      "text": "Source: PwC's March 2021 Global Consumer Insights Pulse Survey",
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      "kind": "title",
      "text": "Generational gap in shoppers' priorities",
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