Global Consumer Insights March 2021 · page 13 of 23
The chart uses a grouped bar structure to compare two specific shopping behaviors across five generational cohorts.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 4/6
callout 0/1 chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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calloutmetric · primary
Components 6
callout bar-grouped primary paragraph source-note headline
Tools 5
Action Titles slide · 85%
Title names Millennials as the distinctive generational segment
Audience Persona slide · 70%Millennials show some distinctive qualities in shopping behaviours
Chartjunk Elimination slide · 70%chart/bar-grouped: Grouped bar chart showing shopping behaviors by generation
Chart Selection Guide slide · 78%Grouped bar chart across five generational cohorts
Color Strategy slide · 60%Yellow background isolates the chart and its high-contrast bars
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