Global Consumer Insights March 2021 · page 21 of 23
Part of the PwC Global Consumer Insights Pulse Survey deck.
Consulting deck · transition · transition · dense density
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AIDA Model block · 60%
Closes the deck on Action - completing earlier Attention/Interest/Desire
Action Titles slide · 90%Title 'How to be bold in 2021' is the explicit call-to-action
Before-After-Bridge slide · 50%The consumer markets industry was experiencing large-scale disruption well before the COVID-19 pandemic, but the virus accelerated the pace of change and created or deepened forks in consumer behavior
Closing Techniques slide · 85%Closes deck with vision + clear CTA: 'no better time to move forward'
Emotional Appeal slide · 70%Doorstep-delivery photo + 'sands keep shifting' line carries feeling
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