Global Consumer Insights March 2021 · page 16 of 23
The 'conscientious cohort' is defined by respondents prioritizing health and safety measures and COVID-19 certification.
Consulting deck · data_table · analyze_data · dense density
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callout line legend primary paragraph source-note action-title headline
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Contrast Pairs loop · 70%
Cohort-vs-global-sample contrast is the loop's structural device
Action Titles slide · 88%Title states cohort 'shopping less in-store...across all categories'
Chart Selection Guide slide · 80%Dual-line plot compares cohort vs global sample
Legend / context slide · 70%legend: Conscientious cohort; Global sample
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