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  "documentTitle": "Global Consumer Insights March 2021",
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  "notes": "The 'conscientious cohort' is defined by respondents prioritizing health and safety measures and COVID-19 certification.",
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      "text": "These individuals are shopping in-store less across all product categories.",
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      "text": "Conscientious cohort; Global sample",
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      "text": "Percentage of respondents shopping less in-store: 37%",
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      "text": "Our third fault line distinguishes between survey respondents who prioritise safety above and beyond other concerns versus consumers with other top priorities.",
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      "text": "Base: All respondents (8,738), Conscientious cohort (2,042) Source: PwC's March 2021 Global Consumer Insights Pulse Survey",
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      "text": "Compared to other shoppers, a greater percentage of the 'conscientious cohort' say they are shopping less in-store, across all product categories",
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