Global Consumer Insights March 2021 · page 3 of 23
The chart uses a smartphone-shaped container to display two sets of bar charts representing 2020 (orange) and 2021 (pink) data.
Consulting deck · industry_trends · summarize · dense density
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Slide schematic 6/8
callout 1/2 chart 1/1 legend 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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Components 8
primary callout bar-vertical legend primary paragraph source-note headline
Tools 5
Data Story Arc loop · 65%
Context->Conflict->Insight pattern across p3-6
Inductive Reasoning loop · 70%First evidence point of pattern-hunter loop on digital shift
Action Titles slide · 90%Title 'Mobile shopping is gaining on in-store shopping' states insight
Chart Selection Guide slide · 80%Vertical bar chart compares 2020 vs 2021 channel preference
Metaphor & Analogy slide · 70%Chart embedded in a smartphone graphic to reinforce 'mobile' theme
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