Global Consumer Insights March 2021 · page 5 of 23
PwC Global Consumer Insights Pulse Survey, March 2021.
Consulting deck · industry_trends · summarize · dense density
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Tools 5
Audience Segmentation slide · 50%
Base: All respondents (8,738), those that interact with YouTube (6,346), Google (5,836), Facebook (5,767), Instagram (4,905)
Chartjunk Elimination slide · 70%chart/donut: Engagement rates for YouTube, Google, Facebook, Instagram
Chart Selection Guide slide · 80%Dual-ring donuts compare interaction vs ad-click per platform
Small Multiples slide · 92%Four parallel donut charts - YouTube/Google/Facebook/Instagram
So What? Test slide · 78%'Our insight' callout converts data into 'be everywhere' implication
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Frameworks 1