Global Consumer Insights March 2021 · page 19 of 23
The slide uses icons to represent store vs mobile shopping channels.
Consulting deck · geographic_map · analyze_data · balanced density
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Slide schematic 4/5
chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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metric · primary
Components 5
map primary paragraph source-note action-title
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Action Titles slide · 78%
Title states APAC shops 'more frequently overall than other regions'
Metaphor & Analogy slide · 60%Geographic-map layout literalises 'East-West' framing
Picture Superiority Effect slide · 75%Photos + icons + percentages per region rather than a table
Visual Hierarchy slide · 80%Stylised world map anchors region callouts as primary structure
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Frameworks 1