Global Consumer Insights March 2021 · page 7 of 23
The slide uses a split-screen layout with a high-contrast pink background for text and a lifestyle photo on the right to illustrate the 'at-home worker' theme.
Consulting deck · context · establish_context · sparse density
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MECE Principle block · 70%
First of four mutually-exclusive fault-line segments
Horizontal Logic loop · 78%Opens parallel structure that p11/p15/p18 will repeat
Action Titles slide · 90%Callout 'The Zoom effect: At-home workers embrace...' states the segment thesis
Metaphor & Analogy slide · 78%'Zoom effect' as label for remote-work consumer cohort
Story Moments slide · 65%Bold pink 'Fault line 1' badge as deliberate beat marker
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