Story Moments pattern illustration

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Story Moments

Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call

Category
Slide
Source
Nancy Duarte, Resonate (2010); Chip & Dan Heath, Made to Stick
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Definition What is it?

Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

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