BCG · consulting-deck
2018 True-Luxury Global Consumer Insight
55 pages · 5 arc beats · 9 loops
2018 True-Luxury Global Consumer Insight
BCG arc beats above · slides in the middle · loops below · scroll → 9 LOOPS
12468101214161820222426283032343638404244464850525455
Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 55 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 7 slides 100% 7/7 slides 100% 7/7 slides · 38 hits 42.9% 3/7 slides 85.7% 6/7 slides · 18 hits 57.1% 4/7 slides · 5 hits 100% 7/7 slides 42.9% 3/7 slides Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits — 0/5 slides
80% 4/5 slides · 13 hits 60% 3/5 slides · 5 hits 100% 5/5 slides 80% 4/5 slides Solution & Approach 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits — 0/1 slides
— 0/1 slides
100% 1/1 slides 100% 1/1 slides — 0/1 slides
Evidence & Proof 38 slides 100% 38/38 slides 100% 38/38 slides · 242 hits 65.8% 25/38 slides 100% 38/38 slides · 76 hits 36.8% 14/38 slides · 18 hits 100% 38/38 slides · 76 hits 94.7% 36/38 slides Impact & Next Steps 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits — 0/4 slides
25% 1/4 slides · 3 hits — 0/4 slides
100% 4/4 slides · 6 hits — 0/4 slides
Slide inventory
55 every slide · same image gating as the playbook
02
The slide tracks the evolution of the survey panel size and spend metrics over three years.present_framework
Open slide detailBeat · Situation & Context
05
The slide uses a circular layout to present five distinct market lenses.establish_context
06
The slide uses a pyramid visualization to represent consumer segments by spending threshold.size_opportunity
07
The slide uses stacked bar charts to show the composition of the luxury market in 2017 vs 2024F by generation and by geography.size_opportunity
08
The pyramid excludes 'Aspirational' consumers. The behavioral segmentation includes 12 distinct personas.decompose_segments
09
The slide uses a custom 2D matrix mapping age (x-axis) against nationality maturity (y-axis).decompose_segments
11
The slide uses a grouping structure to organize 10 distinct trends.summarize
12
The slide uses a structured list format to map 10 trends to three strategic pillars.summarize
13
The slide uses a numbered list structure to organize strategic focus areas.present_framework
Open slide detailBeat · Solution & Approach
14
The slide uses a stacked bar chart to show the shift towards luxury casualwear, with a specific focus on the 'Forever Young' demographic (Baby Boomers and Silveanalyze_data
15
The slide uses a combination of big numbers for the overall shift and horizontal bar charts to break down the reasons by generation.analyze_data
16
The slide uses a custom visual grouping to distinguish between 'Balanced Casual & Formal' and 'Biased to Casual' categories.analyze_data
17
The slide uses a stacked bar chart to contrast 'Traditional' (dark green) and 'New' (lighter green) luxury values. It highlights specific regional and demographanalyze_data
18
The slide uses a combination of a bar chart for overall preference and small bar charts for category-specific growth (2014-2017).analyze_data
19
The chart uses country flags as categorical labels on the x-axis. A callout highlights the US preference in the US market.analyze_data
20
The chart tracks preference for personal luxury goods across five generational cohorts.analyze_data
21
The chart uses a stacked bar approach for the 2017 Social Media & Influencers category to show the breakdown of Influencers vs Social Media.summarize
22
The slide uses a comparative table structure to contrast two distinct geographic markets.compare_peers
23
The slide uses a comparison list format to highlight influencer profiles across two distinct geographic regions.present_framework
24
The slide uses a waterfall-style chart to decompose the 2017 purchase channel mix.summarize
25
The slide uses a grid of circular icons to represent different online sales channels with their respective market shares.summarize
26
The chart shows a clear trend where online luxury spending is increasingly viewed as additive rather than cannibalistic, with significant variance by country.analyze_data
27
The slide uses stacked bar charts to illustrate the shift from PC to mobile devices in luxury consumer behavior.analyze_data
28
The slide uses a stacked bar chart to show channel share and a numbered list for qualitative drivers.analyze_data
29
The chart uses a color-coded legend to distinguish between 'Reasons related to experiences, special products' and 'Other reasons'.analyze_data
30
The slide uses a numbered list structure to categorize market trends into three distinct areas.present_framework
Open slide detailBeat · Evidence & Proof
31
The slide uses a persona-based segmentation framework to illustrate the key drivers of luxury spending among Millennials.decompose_segments
32
The slide uses a stacked bar chart to compare awareness levels across different age cohorts.analyze_data
33
The slide uses a combination of circular metrics for awareness and horizontal bar charts for sentiment breakdown.analyze_data
34
The slide highlights that collaborations generally increase willingness to buy, particularly among younger generations (Gen Z and Millennials).quantify_impact
35
The slide uses a stacked bar chart to compare year-over-year shifts and generational differences.analyze_data
36
The slide uses a custom flow diagram to illustrate the shift from top luxury brands to other categories.analyze_data
37
The slide uses a stacked bar chart to compare loyalty segments and circular metrics for spending intent.quantify_impact
38
The chart uses a Satisfaction Index calculated as the difference between respondents increasing and reducing spend.analyze_data
39
The slide uses a 'halo effect' concept to link primary segments to secondary ones.decompose_segments
40
The slide uses a numbered list structure to categorize key strategic focus areas for luxury brands.summarize
Open slide detailBeat · Evidence & Proof
41
The slide uses a persona-based segmentation approach to categorize the Chinese luxury market.decompose_segments
42
The slide uses a hub-and-spoke style diagram to illustrate the reach of Tencent and Alibaba across various digital sectors.present_framework
43
The slide compares 2017 True-Luxury Consumers data with general 2017 and 2016 data for Chinese consumers.analyze_data
44
The chart shows a higher frequency of interaction in China compared to the rest of the world.analyze_data
45
The slide uses a bar chart comparison to show the delta in consumer behavior between global and Chinese luxury shoppers.compare_options
46
Uses a matrix structure to align platform capabilities with marketing funnel stages.present_framework
47
The slide uses a process flow diagram to illustrate a digital marketing funnel on WeChat.illustrate_case
48
The slide uses a funnel-like progression (Reach, Engage, Convert, Transaction, After-sales & CRM) applied to Tencent's business units.present_framework
49
ROPO = Researched Online, Purchased Offline. Showrooming = Researched Offline, Purchased Online.compare_peers
50
The chart uses a net satisfaction index calculated as the difference between respondents increasing and reducing spend.compare_peers
51
The slide uses a persona-based approach to segment the Chinese market.decompose_segments