2018 True-Luxury Global Consumer Insight · page 46 of 55
Uses a matrix structure to align platform capabilities with marketing funnel stages.
Consulting deck · customer_journey · present_framework · sparse density
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Slide schematic 3/3
framework 1/1 source-note 1/1 title 1/1
Components 3
instance source-note headline
Tools 4
Action Titles slide · 88%
'WeChat helps brands influence consumers along the entire shopping journey'
Customer journey map slide · 90%framework/instance: Customer Journey Matrix
Grid System slide · 78%Strict grid of 5 funnel stages × 5 WeChat properties
Visual Hierarchy slide · 75%Matrix layout: WeChat features × Reach/Engage/Convert/Transaction/CRM
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2