Social Media rank as 1st influence lever on True-Luxury Consumers, +29pp vs 2013 and +1pp vs 2016
2018 True-Luxury Global Consumer Insight · page 21 of 55
The chart uses a stacked bar approach for the 2017 Social Media & Influencers category to show the breakdown of Influencers vs Social Media.
Consulting deck · industry_trends · summarize · dense density
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