Chinese ROPO over indexed due to online struggles
2018 True-Luxury Global Consumer Insight · page 49 of 55
ROPO = Researched Online, Purchased Offline. Showrooming = Researched Offline, Purchased Online.
Consulting deck · comparison_table · compare_peers · dense density
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Components 5
primary waterfall waterfall source-note headline
Tools 3
Metrics 1
Frameworks 1