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  "notes": "ROPO = Researched Online, Purchased Offline. Showrooming = Researched Offline, Purchased Online.",
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      "text": "Chinese consumers more 'Omni' than True Luxury Consumers (~61% vs 48%)\n\nOmnichannel relevance driven by higher ROPO & by not yet attractive Online Solo alternative\n\nOnline Solo struggle to emerge due to counterfeit products' fear & the lack of a worthy luxury experience on the mass market platforms",
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      "text": "1. Researched Online, Purchased Offline\n2. Researched Offline, Purchased Online\nSource: BCG-Altagamma True-Luxury Global Consumer Insight Survey 2017 (12K + respondents in 10 countries)",
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