The slide uses a 'halo effect' concept to link primary segments to secondary ones.

Callback to 4 segments + 'ready?' call to action

Re-visits the 4 Millennial segments from p.31

The slide explicitly categorizes consumers into named segments (Rich Upstarter, Megacitier, etc.) to tailor brand strategy.

The slide explicitly mentions a 'Positive halo effect on neighboring segments'.