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  "documentTitle": "2018 True-Luxury Global Consumer Insight",
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      "text": "Four primary segments: Rich Upstarter, Megacitier, #LITTLEPRINCE, Absolute Luxurer",
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      "text": "What do we find in the key segments' wardrobe? Which mix of style do they look for: casual vs. formal products; extravagant vs. classy? What is the relevance of the collaboration collection vs. the main collections? Is this a way to increase their spending? How do they want their relationship with the brand to be \"managed\"? Be recognized, be rewarded...?",
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      "kind": "title",
      "text": "4 key segments to capitalize Millennials growth, ready?",
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