2018 True-Luxury Global Consumer Insight · page 9 of 55
The slide uses a custom 2D matrix mapping age (x-axis) against nationality maturity (y-axis).
Consulting deck · segmentation · decompose_segments · balanced density
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Slide schematic 3/3
diagram 1/1 list 1/1 title 1/1
Components 3
nxn-matrix bullet action-title
Tools 6
2x2 matrix slide · 80%
2D matrix of consumer segments
Action Titles slide · 90%Title names winning quadrants (Megacitier & Rich Upstarter)
Centre-Stage Effect slide · 60%Megacitier/Rich Upstarter placed centrally in the matrix
Picture Superiority Effect slide · 85%Each segment represented by a face photo
Visual Hierarchy slide · 75%Bubble size encodes market value, colour highlights focus
Von Restorff Effect slide · 78%Pink shaded box highlights the high-growth quadrant
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2