4 segments count for~70% of Millennials True-Luxury spend: focus & deep understanding will allow Brands to win
2018 True-Luxury Global Consumer Insight · page 31 of 55
The slide uses a persona-based segmentation framework to illustrate the key drivers of luxury spending among Millennials.
Consulting deck · segmentation · decompose_segments · overcrowded density
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Slide schematic 9/9
image 4/4 paragraph 4/4 title 1/1
Components 9
photo photo photo photo paragraph paragraph paragraph paragraph action-title
Tools 4
Action Titles slide · 88%
'4 segments count for ~70% of Millennials spend'
Audience Persona slide · 80%paragraph/paragraph: Megacitier: "World is my city. The city is my world". Megacitiers have an international imprinting.
Picture Superiority Effect slide · 80%Each segment a colour-coded card with face + tagline
Story Moments slide · 60%Persona quotes ('Luxury I am coming', 'Luxury is my fun')
Metrics 1
Frameworks 2