3 segments count for ~55% of Chinese True Luxury spend: focus & deep understanding will allow Brands to win
2018 True-Luxury Global Consumer Insight · page 41 of 55
The slide uses a persona-based segmentation approach to categorize the Chinese luxury market.
Consulting deck · segmentation · decompose_segments · dense density
Slide locked Sign in to view
Slide schematic 7/7
image 3/3 list 3/3 title 1/1
Components 7
photo photo photo bullet bullet bullet headline
Tools 3
Metrics 1
Frameworks 2