Benedict Evans · consulting-deck
2016 Benedict Evans 2016 Mobile is Eating the World
78 pages · 5 arc beats · 10 loops
2016 Benedict Evans 2016 Mobile is Eating the World
Benedict Evans arc beats above · slides in the middle · loops below · scroll → 10 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 74 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Surface Observation 5 slides 100% 5/5 slides 100% 5/5 slides · 29 hits — 0/5 slides
100% 5/5 slides · 19 hits 80% 4/5 slides · 6 hits 100% 5/5 slides · 10 hits 80% 4/5 slides First Layer 13 slides 100% 13/13 slides 100% 13/13 slides · 66 hits — 0/13 slides
92.3% 12/13 slides · 41 hits 15.4% 2/13 slides 100% 13/13 slides · 25 hits 92.3% 12/13 slides Deeper Layer 14 slides 100% 14/14 slides 100% 14/14 slides · 65 hits — 0/14 slides
92.9% 13/14 slides · 42 hits 21.4% 3/14 slides · 4 hits 100% 14/14 slides · 28 hits 92.9% 13/14 slides Core Insight 13 slides 100% 13/13 slides 100% 13/13 slides · 60 hits — 0/13 slides
92.3% 12/13 slides · 33 hits 30.8% 4/13 slides 100% 13/13 slides · 26 hits 92.3% 12/13 slides Implications 29 slides 100% 29/29 slides 100% 29/29 slides · 145 hits — 0/29 slides
100% 29/29 slides · 80 hits 44.8% 13/29 slides · 14 hits 100% 29/29 slides · 58 hits 93.1% 27/29 slides Slide inventory
78 every slide · same image gating as the playbook
04
The chart uses a Marimekko (mosaic) plot to represent both the relative population size of regions and the penetration levels within them.analyze_data
05
The chart uses an area-stacked approach for mobile and smartphone users, with a line for PCs and a line for total adults.analyze_data
06
The slide uses a classic S-curve framework to illustrate the lifecycle of technology platforms.present_framework
07
The slide uses a chevron-style transition to contrast two stages of market maturity.compare_options
10
The chart illustrates the shift in dominant tech industry players over a 25-year period.quantify_impact
12
The chart uses a dual-bar comparison across three time-period markers on the x-axis.compare_peers
13
The chart uses indexed market cap values to compare the relative dominance of top companies across two distinct time periods.analyze_data
14
The chart illustrates the massive increase in infrastructure investment by major tech firms over a 15-year period.quantify_impact
15
The chart highlights Amazon's significant headcount growth compared to other tech giants, with a caveat regarding warehouse and retail staff.analyze_data
17
The slide uses a rhetorical closing statement to emphasize the scale of Apple's retail business.summarize
18
The slide emphasizes that Amazon's content spend is a strategic lever rather than a core business model compared to Netflix.compare_peers
19
This is a classic example of hubris/underestimation of a disruptive competitor.illustrate_case
20
The slide highlights the trend of vertical integration in hardware design among hyperscalers and consumer electronics giants.summarize
21
Uses a simple additive framework to illustrate the components of modern competitive advantage.present_framework
23
The slide uses a famous internet meme/dataset example to demonstrate the limitations of traditional computer vision before the deep learning era.frame_problem
25
The slide uses a chevron-style transition to contrast two paradigms.compare_options
26
This is a classic industry anecdote often used to illustrate the superiority of data-driven/statistical approaches over expert-driven/rule-based approaches in Aillustrate_case
27
The slide uses a conversational tone to bridge the gap between specific examples (like identifying dogs in images) and broader applications of data science.summarize
28
The slide uses a high-impact photo of data center infrastructure to illustrate the application of AI in physical systems.illustrate_case
30
The slide uses a simple additive process flow to categorize ML applications.present_framework
31
Illustrates the shift from centralized cloud computing to edge computing.establish_context
32
The chart illustrates the 'universal sensor' thesis by showing the decline/stagnation of the 'Camera' segment relative to others.analyze_data
34
Uses a two-circle diagram to represent the tension between building complex engineering and abstracting it for consumption.frame_problem
35
The slide uses a classic S-curve (technology adoption/lifecycle) framework to contextualize the current state of ML.present_framework
37
The chart illustrates the dominance of mobile apps over time.summarize
38
The chart tracks four categories: Mobile browser, Facebook app, Mobile app, and Desktop.analyze_data
39
The slide uses a visual metaphor of a legacy computer pointing towards a grid of new computing attributes.present_framework
41
The slide uses a simple linear process flow to explain the shift in computing paradigms.present_framework
42
The slide uses a rhetorical question to frame the disruption caused by live video technology.frame_problem
43
Slide 42 from an Andreessen Horowitz deck.present_solution
44
This is a simple linear process flow diagram.present_framework
45
Uses a pop culture reference (HAL 9000) to illustrate the potential outcome of machine learning.present_framework
46
The slide uses a split-screen layout to contrast the removal of user friction with the strategic capture of user choices.present_framework
47
The slide uses a visual metaphor to set the stage for a discussion on the evolution of computing or data interfaces.transition
48
The slide uses a high-quality photograph to demonstrate a use case for augmented reality technology.illustrate_case
50
Uses a metaphor to explain structural shifts in retail business models.establish_context
51
The slide uses a simple linear process flow to describe industry disruption.present_framework
52
The slide uses a line chart to illustrate the growth trajectory of ecommerce vs Amazon's specific share.analyze_data
53
The slide highlights Amazon's growth in the apparel sector, attributing it to online accessibility and logistics.quantify_impact
54
This slide uses a metaphor-analogy framework to contrast transactional e-commerce (Amazon) with social discovery (Facebook/Buzzfeed).frame_problem
55
The chart illustrates the shift in ad spend composition over time, highlighting the emergence of digital channels.size_opportunity
57
Features images of a Tide Dash button and a Bevel shaving kit as examples of 'Soap as a Service'.present_solution
58
Uses a simple additive equation format to explain a complex AI value proposition.frame_problem
60
The slide uses a simple linear process diagram to illustrate the evolution of data-driven retail.present_framework
61
The chart uses the S-curve concept to frame historical retail growth.illustrate_case
62
The chart uses color to distinguish between two groups of sectors, though the distinction is not explicitly labeled.establish_context
65
Uses a historical analogy to frame a strategic shift in the automotive industry.establish_context
67
Dual-axis chart combining bar (cost) and line (density) data.analyze_data
68
The slide uses a simple two-column layout with a chevron separator to imply a transition or progression.summarize
69
Uses a simple comparison framework to show industry evolution.cite_precedent
70
The chart highlights that tech giants like Apple and Google have capex spending comparable to major automotive manufacturers.compare_peers
71
The slide uses the SAE J3016 levels of driving automation framework.present_framework
72
The slide uses a process-like flow to categorize strategic levers.frame_problem
73
Uses a historical photo of a Daimler carriage to anchor the 'horseless carriage' analogy.establish_context
75
The slide uses a simple flow diagram to suggest a causal or correlative link between oil production and road deaths, while listing other ecosystem impacts.quantify_impact
76
The slide uses a causal-chain style layout to suggest how shifts in vehicle technology ripple into oil, infrastructure, and urban planning.present_framework
77
The slide uses a historical 'future' illustration to make a point about the unpredictability of innovation.filler