2016 Benedict Evans 2016 Mobile is Eating the World · page 4 of 78
The chart uses a Marimekko (mosaic) plot to represent both the relative population size of regions and the penetration levels within them.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 5/7
callout 0/1 chart 1/1 legend 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
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callout marimekko legend primary paragraph source-note headline
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Action Titles slide · 90%
Title states the insight: 'We're halfway to connecting everyone'.
Concrete Language slide · 85%Callout cites 5.5bn / 5bn / 2.5bn - concrete sensory numbers.
Opening Hooks slide · 70%Opens section with a startling-statistic hook.
S-curve slide · 70%chart/marimekko: Global population and mobile penetration*, December 2016
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Frameworks 1