2016 Benedict Evans 2016 Mobile is Eating the World · page 5 of 78
The chart uses an area-stacked approach for mobile and smartphone users, with a line for PCs and a line for total adults.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 5/7
callout 0/1 chart 1/1 disclaimer 1/1 legend 1/1 metric 0/1 title 2/2
2 without position callout 1 · metric 1
calloutmetric · primary
Components 7
callout area-stacked disclaimer legend primary action-title headline
Tools 6
Contrast Pairs loop · 75%
PC line vs mobile area - sets up Tale-of-Two-Worlds for the loop.
Action Titles slide · 90%Title is the insight: 'mobile S-Curve passing the PC S-Curve'.
Color Strategy slide · 80%Orange highlights mobile/smartphones; gray for adults baseline; muted PC line.
Data-Ink Ratio slide · 75%Sparse area chart with thin gridlines, no chartjunk; brand mark only.
Metaphor & Analogy slide · 85%S-Curve is used as a metaphor for technology adoption.
S-curve slide · 70%chart/area-stacked: Chart showing growth of mobile users, smartphone users, and PCs
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2