2016 Benedict Evans 2016 Mobile is Eating the World

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Slide schematic 4/6

callout 0/1 image 1/1 list 1/1 quote 0/1 title 2/2

2 without position callout 1 · quote 1

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Components 6

callout illustration bullet quote headline subtitle

Tools 3

Argument from Analogy loop · 70%

Loop opens by transferring the media-disruption template to retail.

Action Titles slide · 90%

Title 'Retailers as newspapers' is itself the analogy/insight.

Metaphor & Analogy slide · 90%

Direct analogy retailers<->newspapers.

Metrics 0

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No metrics

No metric insight is anchored to this slide.

Frameworks 1

argument-from-analogy 90%

Uses the newspaper industry as a proxy to explain retail disruption.

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