2016 Benedict Evans 2016 Mobile is Eating the World · page 21 of 78
Uses a simple additive framework to illustrate the components of modern competitive advantage.
Consulting deck · industry_trends · present_framework · sparse density
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Components 4
callout process paragraph headline
Tools 5
Action Titles slide · 85%
Title 'Standing on the shoulders of giants' is the synthesis.
Core Message Extraction slide · 75%Section-closing key-message slide.
Metaphor & Analogy slide · 90%Classic 'shoulders of giants' metaphor.
Narrative foundations (from the Storymakers methodology) slide · 60%Standing on the shoulders of giants
Storytelling: audience calibration slide · 70%Huge companies building on an ecosystem that commoditises almost everything before.
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Frameworks 1