2016 Benedict Evans 2016 Mobile is Eating the World · page 53 of 78
The slide highlights Amazon's growth in the apparel sector, attributing it to online accessibility and logistics.
Consulting deck · industry_trends · quantify_impact · dense density
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callout bar-vertical primary paragraph source-note headline subtitle
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Action Titles slide · 85%
Title 'People will buy online if they know about it'.
Audience Definition slide · 50%People will buy online if they know about it
Market Segmentation Pyramid slide · 50%Top 10 US apparel retailers by revenue, 2015 ($bn)
Von Restorff Effect slide · 70%Surprising reframe: Amazon as 4th-largest apparel retailer.
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