2016 Benedict Evans 2016 Mobile is Eating the World · page 54 of 78
This slide uses a metaphor-analogy framework to contrast transactional e-commerce (Amazon) with social discovery (Facebook/Buzzfeed).
Consulting deck · problem_statement · frame_problem · sparse density
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primary paragraph paragraph
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Curiosity Gap block · 80%
Lets-you-buy-not-shop reframes shopping as the unmet job.
Action Titles slide · 90%Title is the pivotal question: 'But how do you know what to buy?'.
Call to action slide · 50%callout/primary: The internet lets you buy, but it doesn't let you shop.
Contrast Pairs slide · 75%buy <-> shop contrast in the callout.
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