2016 Benedict Evans 2016 Mobile is Eating the World · page 46 of 78
The slide uses a split-screen layout to contrast the removal of user friction with the strategic capture of user choices.
Consulting deck · key_messages · present_framework · dense density
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Parallel Structure loop · 70%
Title uses gerund-noun parallel: changing friction / changing choices.
Action Titles slide · 80%Title 'Changing friction and changing choices' is parallel structure insight.
List presentation slide · 80%list/bullet: Questions are also choices. Huge strategic incentive for big platforms to be the ones to answer the question for you. “Who owns the customer?”
Problem Statement Canvas slide · 50%paragraph/paragraph: Massive proliferation of UX models. All about removing friction. And choices...
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Frameworks 1