2016 Benedict Evans 2016 Mobile is Eating the World · page 17 of 78
The slide uses a rhetorical closing statement to emphasize the scale of Apple's retail business.
Consulting deck · key_takeaways · summarize · balanced density
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callout photo primary paragraph source-note headline
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Action Titles slide · 90%
Title 'Apple is a global top 10 retailer' is the punchy insight.
Audience Definition slide · 50%paragraph/paragraph: 500 stores, ~$25bn revenue make it a top 20 retailer.
Concrete Language slide · 80%Callout: $53bn revenue figure.
Von Restorff Effect slide · 75%Surprising reframe of Apple as retailer makes it memorable.
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