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Accenture · consulting-deck

Banking Consumer Study 2025

38 pages · 5 arc beats · 6 loops

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Banking Consumer Study 2025

Accenture
arc beats above · slides in the middle · loops below · scroll → 6 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 33 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits 100% 2/2 slides 100% 2/2 slides · 7 hits 100% 2/2 slides 100% 2/2 slides 100% 2/2 slides Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 41 hits 80% 4/5 slides 100% 5/5 slides · 15 hits
— 0/5 slides
100% 5/5 slides · 9 hits 100% 5/5 slides Solution & Approach 1 slides 100% 1/1 slides 100% 1/1 slides · 13 hits 100% 1/1 slides 100% 1/1 slides · 5 hits 100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides Evidence & Proof 23 slides 100% 23/23 slides 100% 23/23 slides · 155 hits 69.6% 16/23 slides 100% 23/23 slides · 77 hits
— 0/23 slides
100% 23/23 slides · 45 hits 82.6% 19/23 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits 100% 2/2 slides 100% 2/2 slides · 7 hits 50% 1/2 slides · 2 hits 100% 2/2 slides · 4 hits 50% 1/2 slides

Slide inventory

38
every slide · same image gating as the playbook
01
Slide 1
The slide features a prominent portrait of a person with purple-streaked hair against a blurred crowd background.front_matter
Open slide detail
02
front_matter
Open slide detail
03
Includes author bios and credentials.summarize
Open slide detail
04
The slide uses a three-column layout to frame the problem (transactional relationships), the key insight (advocacy drives growth), and the implication (need to establish_context
Open slide detailBeat · Situation & ContextLoop · Aha Moment
05
The slide uses a narrative structure to explain how banks can build customer connections, culminating in a definition of an 'advocate'.summarize
Open slide detailBeat · Situation & ContextLoop · Aha Moment
06
transition
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
07
Includes a quote from Starbucks CEO Brian Niccol regarding the loss of 'soul' in digital-first customer experiences.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
08
The slide uses a large background image of a person using a mobile banking app to illustrate the digital banking theme.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
09
The chart compares revenue growth (CAGR) between 'Other banks' and 'Top banks for advocacy' across five global regions.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
10
The slide highlights the higher engagement of 'advocates' compared to other customers across various financial products.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
11
The slide uses a clear 4-column structure to present the drivers and a secondary row to explain the analytical process.diagnose
Open slide detailBeat · Solution & ApproachLoop · Aha Moment
12
Part of a series of five themes: Building on close connections, Reassure me, Remember me, Delight me, Reward me.transition
Open slide detailBeat · Evidence & Proof
13
The slide uses a large photo of a person's face to evoke trust and human connection. It highlights key survey statistics regarding customer pressure and AI concsummarize
Open slide detailBeat · Evidence & ProofLoop · Before After
14
The slide uses a historical analogy (credit cards) to frame the current challenge of AI adoption in banking.recommend
Open slide detailBeat · Evidence & ProofLoop · Before After
15
The slide uses a 'Bright Money' case study to illustrate the 'advise first' principle.recommend
Open slide detailBeat · Evidence & ProofLoop · Before After
16
The slide uses a 'Reassure me' theme from a broader framework of customer engagement pillars.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Before After
17
The slide uses a high-quality lifestyle photo to set a tone of personal connection.transition
Open slide detailBeat · Evidence & Proof
18
The slide uses a three-column layout to discuss the personalization gap in banking, supported by key statistics.frame_problem
Open slide detailBeat · Evidence & ProofLoop · Benchmark Gap
19
The slide uses a three-column layout to explain the concept, the implementation, and a real-world example.recommend
Open slide detailBeat · Evidence & ProofLoop · Benchmark Gap
20
The slide uses a 'Actions to help' header and a footer navigation bar indicating this is part of a larger framework.recommend
Open slide detailBeat · Evidence & ProofLoop · Benchmark Gap
21
The slide uses a high-impact emotional image to set the tone for the section.transition
Open slide detailBeat · Evidence & Proof
22
The slide uses a mix of qualitative insights and quantitative metrics to diagnose the current state of banking customer service.diagnose
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
23
The chart displays two distinct metrics side-by-side for the same set of channels: usage frequency and satisfaction.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
24
The slide highlights a disconnect between bank branch closures and persistent consumer demand for physical presence.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
25
The slide uses a three-column layout for text. It includes a footnote reference (12) and a footer navigation bar.recommend
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
26
Part of a series of 'Actions to help'. Includes a case study example of a global bank.recommend
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
27
The slide uses a 'Actions to help' header and includes a footer navigation bar indicating this is part of a larger framework.recommend
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
28
The slide uses a three-column layout to discuss the rationale for branch reinvention and specific implementation strategies.recommend
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
29
Part of a series of 'me' themes (Reassure, Remember, Delight, Reward).summarize
Open slide detailBeat · Evidence & Proof
30
The slide argues that interest rates and fees are not primary drivers of customer advocacy because customers are largely unaware of them.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Myth Buster
31
The slide uses a large photo and a pull-out metric to emphasize the customer satisfaction gap.summarize
Open slide detailBeat · Evidence & ProofLoop · Myth Buster
32
Part of a series of 'Actions to help' slides; this one focuses on 'Reward the moment'.present_solution
Open slide detailBeat · Evidence & ProofLoop · Myth Buster
33
Part of a series of 'Actions to help' slides.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Myth Buster
34
The slide uses a split layout with a large atmospheric photo on the left and text on the right. It is part of a series of 'Actions to help'.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Myth Buster
35
The slide uses a gradient background and clear typography to present customer segments.decompose_segments
Open slide detailBeat · Impact & Next StepsLoop · Segmentation Split
36
The slide uses a split layout with a white background for the conclusion and a purple gradient background for the call to action.state_next_steps
Open slide detailBeat · Impact & Next Steps
37
appendix
Open slide detail
38
Standard corporate boilerplate slide.front_matter
Open slide detail