Banking Consumer Study 2025

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Slide schematic 8/10

callout 0/1 list 3/3 metric 3/4 paragraph 1/1 title 1/1

2 without position callout 1 · metric 1

calloutmetric · primary

Components 10

callout bullet bullet bullet big-number big-number big-number primary paragraph headline

Tools 3

The Rule of Three block · 80%

Three-segment split is the canonical rule-of-three structure

Action Titles slide · 80%

Title 'Mapping customer mindsets' frames slide as taxonomy

Chunking slide · 88%

Three chunked segments (Traditionalists 34% / Pragmatics 44% / Innovation Explorers 22%)

Metrics 1

Share of customers by mindset segment survey_sentiment · 44%

We identified three distinct mindsets across the customers we surveyed, each with unique preferences and emphasis on these drivers.

Frameworks 2

Slide labels three named segments with percentages and behavior descriptions

audience-segmentation 100%

The slide explicitly segments customers into three distinct mindsets based on survey data.

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