More than half (53%) don't know their own savings interest rate, which weakens its impact on satisfaction
Banking Consumer Study 2025 · page 30 of 38
The slide argues that interest rates and fees are not primary drivers of customer advocacy because customers are largely unaware of them.
Consulting deck · data_table · analyze_data · dense density
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Slide schematic 5/5
chart 1/1 paragraph 2/2 source-note 1/1 title 1/1
Components 5
bar-vertical paragraph paragraph source-note headline
Tools 3
Action Titles slide · 80%
Callout: '53% don't know their savings rate' makes the point of the chart
Chart Selection Guide slide · 80%Figure 7: Customer knowledge about interest rate distribution
Data-Ink Ratio slide · 60%chart/bar-vertical: 53% Don't know the interest rate on their savings; 47% Know the interest rate on their savings
Metrics 1
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