{
  "docId": "019dd923-5de0-76bd-a167-d50ae18c1f4e",
  "docSlug": "426832e70272fe9b",
  "documentTitle": "Banking Consumer Study 2025",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 38,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide argues that interest rates and fees are not primary drivers of customer advocacy because customers are largely unaware of them.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a167-d50ae18c1f4e/30",
  "deckHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a167-d50ae18c1f4e#slide-30",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "More than half (53%) don't know their own savings interest rate, which weakens its impact on satisfaction",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-a672-7739-9ce9-7277476c4f9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.67,
        "y": 0.33
      },
      "kind": "chart",
      "text": "53% Don't know the interest rate on their savings; 47% Know the interest rate on their savings",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5046e2c9-690f-474b-9418-8df6b10708da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of customers unaware of their savings interest rate: 53%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-a672-7739-9ce9-764acf0723ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.26,
        "x": 0.37,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Further, most customers will only consider moving their savings if they can gain 250 basis points... our research shows. Since such rate differences are uncommon, switching for better rates is not a priority.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "555f4cff-e2cc-44c2-82f2-60e3080ed334",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.26,
        "x": 0.07,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Banks have traditionally relied on competitive fees and interest rates to attract customers. But although both play a role in decision-making, they aren't enough to build advocacy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d070a8ad-46bb-44cd-8a3d-390ece90adb2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.67,
        "y": 0.76
      },
      "kind": "source-note",
      "text": "Source: Accenture Global Banking Consumer study, 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abba1157-07ce-4f5c-b08c-6be508041ac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.66,
        "y": 0.12
      },
      "kind": "title",
      "text": "Figure 7: Customer knowledge about interest rate on savings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90709abc-9e43-458a-9a06-2538b231f241",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Share of customers unaware of their savings interest rate",
      "numberRaw": "53%",
      "numberKind": "percent",
      "actionTitle": null,
      "calloutText": "More than half (53%) don't know their own savings interest rate, which weakens its impact on satisfaction",
      "numberScale": null,
      "numberValue": 53,
      "metricFamily": "survey_sentiment",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d2-4a5d3e417c5e",
      "evidence": "Callout: '53% don't know their savings rate' makes the point of the chart",
      "confidence": 80
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d2-472f48d1f56a",
      "evidence": "Figure 7: Customer knowledge about interest rate distribution",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "edaf15ee-b010-433b-bf03-5e945dce5e3c",
      "evidence": "chart/bar-vertical: 53% Don't know the interest rate on their savings; 47% Know the interest rate on their savings",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 12,
      "beatId": "019dd95a-0680-7418-8208-93832433f2a3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Each driver section: diagnostic stat + recommendations + named bank case studies",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 30,
      "from": 13,
      "beatId": "019dd95a-0680-7418-8208-9fe0e59bdcd1",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Diagnostic stats per driver: 46%, 72%, 21%, 53% gaps",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 30,
      "name": "Myth Buster",
      "slug": "12-myth-buster",
      "bestFor": "Rebranding, changing market perception, correcting false assumptions",
      "matchId": "019dd95a-07fd-712f-b772-6523bf0fc22d",
      "evidence": "53% don't know their rate -> rates aren't differentiators -> reward moment/behavior/relationship",
      "position": 5,
      "objective": "Bust the rates-and-fees myth and replace with relationship rewards (Reward me)",
      "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
      "confidence": 75,
      "description": "Address a common misconception head-on to clear the room for a new truth"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}