Banking Consumer Study 2025

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Slide schematic 9/9

chart 1/1 metric 4/4 paragraph 1/1 source-note 1/1 title 2/2

Components 9

bar-vertical big-number big-number big-number big-number paragraph source-note headline headline

Tools 3

Action Titles slide · 70%

Callout: '17% more products… 5–30% more wallet' states advocate uplift

Chart Selection Guide slide · 75%

Bar comparisons of advocate vs non-advocate metrics

Small Multiples slide · 80%

Figures 3 and 4 show two parallel charts (products + share of wallet)

Metrics 1

Main bank share-of-wallet delta (advocates vs others) share_penetration · +30%

Advocates hold, on average, 17% more products with their primary bank and they allocate 5 to 30% more of their financial portfolio to their main bank.

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The slide highlights the higher engagement of 'advocates' compared to other customers across various financial products.