Banking Consumer Study 2025

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Slide schematic 7/9

callout 1/2 metric 0/1 paragraph 4/4 title 2/2

2 without position callout 1 · metric 1

calloutmetric · primary

Components 9

primary callout primary paragraph paragraph paragraph paragraph subtitle subtitle

Tools 3

Chunking loop · 85%

Reassure/Remember/Delight/Reward chunked across the page footer and body

Law of Proximity slide · 80%

Highlight box 'What is an advocate?' grouped beside 17% definition

Visual Hierarchy slide · 75%

Pink callout panel separated from neutral body text via color block

Metrics 1

additional products held by advocates vs. average customers other · 17%

Advocates are customers who would recommend their bank to others. They rely more on their main bank, holding 17% more products on average and allocating a greater share of their wallet to their primary institution.

Frameworks 1

Accenture 4 Drivers of Advocacy (Reassure/Remember/Delight/Reward me) 80%

Body copy enumerates the four named drivers as the report's organizing model

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The slide uses a narrative structure to explain how banks can build customer connections, culminating in a definition of an 'advocate'.