Advocates are customers who would recommend their bank to others. They rely more on their main bank, holding 17% more products on average and allocating a greater share of their wallet to their primary institution.
Banking Consumer Study 2025 · page 5 of 38
The slide uses a narrative structure to explain how banks can build customer connections, culminating in a definition of an 'advocate'.
Consulting deck · key_messages · summarize · overcrowded density
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