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  "documentTitle": "Banking Consumer Study 2025",
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  "notes": "The slide uses a narrative structure to explain how banks can build customer connections, culminating in a definition of an 'advocate'.",
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      "text": "What is an advocate? Advocates are customers who would recommend their bank to others. They rely more on their main bank, holding 17% more products on average and allocating a greater share of their wallet to their primary institution.",
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      "text": "So how can banks rekindle those connections? They need to build, across all touchpoints, the ability to communicate with each customer in ways that show the customers that they know them well, and that they care about their financial future...",
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      "text": "Banking Consumer Study 2025 | Where is the love? | 5",
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