72% of customers say personalization influences their choice of bank, but only 3% use personalized tools offered by their main bank.
Banking Consumer Study 2025 · page 18 of 38
The slide uses a three-column layout to discuss the personalization gap in banking, supported by key statistics.
Consulting deck · problem_statement · frame_problem · overcrowded density
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big-number paragraph paragraph paragraph paragraph paragraph
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Contrast Pairs loop · 80%
Want vs use pairing structures the entire Remember-me argument
Action Titles slide · 92%Title is full insight: '72% want personalization, only 3% use tools'
Contrast Pairs slide · 50%customers must often cover well-worn territory when crossing bank channels or taking those “next steps.”
Contrast Principle slide · 85%Headline juxtaposes 72% vs 3% to dramatize the gap
Problem Statement Canvas slide · 80%72% of customers say personalization influences their choice of bank, but only 3% use personalized tools offered by their main bank.
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