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BCG · consulting-deck

China Luxury Digital Playbook

47 pages · 5 arc beats · 10 loops

Consulting-Deck Download JSON
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China Luxury Digital Playbook

BCG
arc beats above · slides in the middle · loops below · scroll → 10 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 41 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 10 slides 100% 10/10 slides 100% 10/10 slides · 50 hits 80% 8/10 slides 90% 9/10 slides · 22 hits 50% 5/10 slides 100% 10/10 slides 90% 9/10 slides Problem & Complication 18 slides 100% 18/18 slides 100% 18/18 slides · 109 hits 83.3% 15/18 slides 94.4% 17/18 slides · 35 hits 55.6% 10/18 slides · 13 hits 100% 18/18 slides 94.4% 17/18 slides Solution & Approach 4 slides 100% 4/4 slides 100% 4/4 slides · 27 hits
— 0/4 slides
100% 4/4 slides · 13 hits 50% 2/4 slides · 3 hits 100% 4/4 slides 75% 3/4 slides Evidence & Proof 5 slides 100% 5/5 slides 100% 5/5 slides · 44 hits 40% 2/5 slides 100% 5/5 slides · 11 hits 80% 4/5 slides · 5 hits 100% 5/5 slides 100% 5/5 slides Impact & Next Steps 4 slides 100% 4/4 slides 100% 4/4 slides · 31 hits
— 0/4 slides
100% 4/4 slides · 7 hits 100% 4/4 slides 100% 4/4 slides 100% 4/4 slides

Slide inventory

47
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
The slide uses a comparison table structure to contrast two distinct research methodologies.present_framework
Open slide detail
03
front_matter
Open slide detail
04
The slide uses two stacked bar charts to illustrate historical and projected market size and composition.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Build Up
05
The chart uses a waterfall structure to show individual category contributions to a total of €27 billion.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Build Up
06
summarize
Open slide detailBeat · Situation & ContextLoop · Build Up
07
summarize
Open slide detailBeat · Situation & Context
08
The slide uses circular progress indicators to visualize percentages.analyze_data
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
09
The slide uses a heatmap-style approach with bar charts embedded in the table cells for spend.analyze_data
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
10
The chart is a stacked bar chart representing market segments by age group across five product categories.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
11
The slide uses a map of China to show consumer density and a table-like structure to compare metrics across city tiers.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
12
The table compares spending (in thousands of Euros) and penetration percentages across 4 city tiers for 5 luxury categories.analyze_data
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
13
The slide uses a heatmap visualization to show market concentration across city tiers.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Segmentation Split
14
The matrix uses a custom layout to map 9 distinct consumer segments with their respective market value shares.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · 2x2 Matrix
15
Uses a structured grid to compare three distinct customer personas.decompose_segments
Open slide detailBeat · Problem & ComplicationLoop · 2x2 Matrix
16
The slide uses a process flow diagram to map metrics against the customer journey stages.present_framework
Open slide detailBeat · Problem & ComplicationLoop · Funnel Analysis
17
The chart uses a mirrored bar chart structure to compare two distinct phases of the customer journey.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Funnel Analysis
18
The chart uses a waterfall-like structure to group categories (Social content, Other digital, Organic, Earned, Offline marketing) and shows percentage contributanalyze_data
Open slide detailBeat · Problem & ComplicationLoop · Funnel Analysis
19
The slide uses a two-part comparison (Discovery vs Research) to show consumer behavior metrics.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Funnel Analysis
20
Contains a placeholder annotation to rename 'Red' to 'Little Red book'.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
21
Uses a circular clock-based layout to represent daily routines.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
22
The chart shows a clear preference for fashion bloggers over other influencer types.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
23
The slide uses a comparative structure to contrast the limited scope of global KOLs/topics with the highly fragmented and diverse landscape in China.compare_options
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
24
summarize
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
25
The chart highlights that 82% of journeys are ROPO (37% China + 45% abroad).quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
26
The slide uses a stacked bar chart to show the overall distribution of purchase channels and a secondary stacked bar chart to deep-dive into the domestic offlinanalyze_data
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
27
The slide uses a series of icons to represent different digital shopping technologies.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
28
The slide uses a waterfall-style zoom-in effect to decompose the 'Domestic online' segment.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
29
front_matter
Open slide detailBeat · Problem & Complication
30
The slide uses a stacked bar chart to show the composition of digital marketing spend and arrows to indicate trends.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
31
The slide uses a waterfall-like decomposition to show the sub-components of the 'Traditional' marketing segment.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Pattern Hunter
32
The slide uses a horizontal timeline-like structure to connect the three pillars.transition
Open slide detailBeat · Solution & Approach
33
present_solution
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
34
The slide uses a process flow from left to right: initial testing of 3 ads, selection of the best performer, and resulting outcomes.illustrate_case
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
35
The slide uses a four-part list structure to define strategic pillars for social media marketing.present_framework
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
36
The slide uses a three-column structure to break down the strategy into three pillars.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Expert Witness
37
The slide uses a process flow diagram to show the progression of the marketing funnel.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Expert Witness
38
The slide uses a problem-solution structure, mapping specific pain points to strategic actions.frame_problem
Open slide detailBeat · Evidence & ProofLoop · Expert Witness
39
The slide uses a process-flow structure to illustrate the O2O funnel.present_solution
Open slide detailBeat · Evidence & ProofLoop · Expert Witness
40
The slide uses a 6-step process flow to illustrate the O2O journey, supported by visual evidence of the WeChat interface and quantitative performance results.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Expert Witness
41
front_matter
Open slide detail
42
present_solution
Open slide detailBeat · Impact & Next StepsLoop · Capability Gap
43
Uses a 'before-after' framing to illustrate the transition from siloed data to integrated analytics.establish_context
Open slide detailBeat · Impact & Next StepsLoop · Capability Gap
44
Uses a 'Present vs Future' transition framework to illustrate organizational change.present_solution
Open slide detailBeat · Impact & Next StepsLoop · Capability Gap
45
Uses a 'Present vs Future' framing to contrast current caution with future digital transformation initiatives.present_solution
Open slide detailBeat · Impact & Next StepsLoop · Capability Gap
46
other
Open slide detail
47
summarize
Open slide detail