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China Luxury Digital Playbook · page 31 of 47

The slide uses a waterfall-like decomposition to show the sub-components of the 'Traditional' marketing segment.

Consulting deck · industry_trends · analyze_data · dense density

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Slide schematic 6/6
chart 2/2 list 1/1 source-note 1/1 title 2/2
Components 6
bar-stacked bar-stacked bullet source-note action-title headline
Tools 2
Action Titles slide · 80%

Title: 'pop-up store and PR event the growth drivers'

 List presentation slide · 80%

list/bullet: Key observations regarding marketing spend trends
Metrics 1
Marketing spend breakdown cost_savings · 50-60%

Pop-up store and PR event the growth drivers of traditional marketing

Frameworks 1
decomposition 90%

The slide breaks down the 'Traditional' marketing category into its constituent sub-channels.