Continued increase in digital marketing spend Increase of digital marking spend driven by social media and EC platforms
China Luxury Digital Playbook · page 30 of 47
The slide uses a stacked bar chart to show the composition of digital marketing spend and arrows to indicate trends.
Consulting deck · industry_trends · analyze_data · dense density
Slide locked Sign in to view
Slide schematic 6/6
chart 2/2 list 1/1 source-note 1/1 title 2/2
Components 6
bar-stacked bar-stacked bullet source-note action-title headline
Tools 3
Goal Gradient Effect loop · 55%
Growth percentages frame momentum toward digital
Action Titles slide · 82%Title states 'continued increase in digital marketing spend' driven by social/EC
List presentation slide · 80%list/bullet: Key observations: China luxury consumers are young, driving the increase of social media marketing spend; Importance of search and purchase roles for vertical EC and EC platforms increases; Stable investment
Metrics 1
Frameworks 1