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three-pillar structure with explicit TOCs at p.3/29/41 and a narrative bridge at p.32 ('As investment in digital marketing increases, luxury brands need to understand how to do it efficiently')", "Case-study evidence ladder (p.34 MontBlanc, p.36 Hermes, p.37 Gucci, p.39 LV, p.40 Vacheron Constantin) gives the 'how to do it' section concrete proof points with metrics (87% traffic, 10+ sold in 3 days, 28%)" ], "topWeaknesses": [ "Recommendation slides (p.43-45) are topic labels, not insights - the deck teaches action titles for 40 pages then abandons them at the punchline", "No executive answer-first slide: p.7 'Summary of insights' is a placeholder where the thesis should live, forcing the reader 40+ pages deep before the capability recommendation lands", "Closing is a 'Thank you' (p.47) with no CTA, no sequencing, no accountability - and p.32's framing ('need to understand how to do it efficiently') is the closest thing to a problem statement, appearing halfway through" ], 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Insights into China’s luxury consumers\n02. The digital ecosystems reshaping luxury marketing in China\n03. 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