Overall 80% of luxury purchase journeys are ROPO, much higher than the global average
China Luxury Digital Playbook · page 25 of 47
The chart highlights that 82% of journeys are ROPO (37% China + 45% abroad).
Consulting deck · customer_journey · quantify_impact · dense density
Slide locked Sign in to view
Slide schematic 4/4
callout 1/1 chart 1/1 source-note 1/1 title 1/1
Components 4
primary waterfall source-note headline
Tools 5
Action Titles slide · 92%
Title: '80% of luxury purchase journeys are ROPO, much higher than global avg'
Annotation slide · 80%Right-hand callout panel annotates ROPO 30% above global, 20% above 2018
Color Strategy slide · 70%Green ROPO bars stand out against grey peripheral channels
Von Restorff Effect slide · 88%82% boxed in red dotted highlight on the chart
Waterfall chart slide · 90%chart/waterfall: Waterfall chart showing purchase pathways: Store solo (China/abroad), ROPO (China/abroad), Showrooming, Online solo.
Metrics 1
Frameworks 2