Extremely complicated purchase pathway for handbags and shoes; highly digitalized discovery and research
China Luxury Digital Playbook · page 17 of 47
The chart uses a mirrored bar chart structure to compare two distinct phases of the customer journey.
Consulting deck · customer_journey · analyze_data · balanced density
Slide locked Sign in to view
Slide schematic 3/4
chart 1/1 metric 0/1 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 4
bar-horizontal primary source-note headline
Tools 3
Metrics 1
Frameworks 2