Consumers are exposed to an average of 4-5 touch points during discovery and research, of which ~60% are digital
China Luxury Digital Playbook · page 16 of 47
The slide uses a process flow diagram to map metrics against the customer journey stages.
Consulting deck · customer_journey · present_framework · balanced density
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Slide schematic 5/5
diagram 1/1 framework 1/1 source-note 1/1 table 1/1 title 1/1
Components 5
customer-journey instance source-note data action-title
Tools 1
Metrics 1
Frameworks 1