More diverse types of fashion bloggers, stars and internet celebrities, and more fragmented social media content
China Luxury Digital Playbook · page 23 of 47
The slide uses a comparative structure to contrast the limited scope of global KOLs/topics with the highly fragmented and diverse landscape in China.
Consulting deck · market_landscape · compare_options · dense density
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Slide schematic 6/6
image 2/2 list 1/1 metric 1/1 source-note 1/1 title 1/1
Components 6
icon-grid icon-grid bullet big-number source-note headline
Tools 2
Action Titles slide · 78%
Title quotes diversification trend across blogger types
Market Segmentation Pyramid slide · 60%list/bullet: Fitness, Food & culinary delight, Skincare, Celebrity gossip, Fashion, Travel & photography, Astrology, Baby care, Music, Diving, Skiing/snowboarding, Cosmetics, Home decor, Movie/TV
Metrics 1
Frameworks 1