Deloitte · consulting-deck
The CMO Survey The Highlights and Insights Report February 2022
93 pages · 0 arc beats · 2 loops
The CMO Survey The Highlights and Insights Report February 2022
Deloitte arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
1 coverage by narrative range · generated from this deck JSON
Narrative range 93 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Whole deck 93 slides 100% 93/93 slides 100% 93/93 slides · 602 hits 92.5% 86/93 slides 46.2% 43/93 slides · 48 hits 2.2% 2/93 slides — 0/93 slides
23.7% 22/93 slides Slide inventory
93 every slide · same image gating as the playbook
01
Includes logos for Deloitte, Duke Fuqua, Cole Coach K Center, and American Marketing Association.front_matter
02
Includes a signature from Christine Moorman and institutional affiliation.summarize
03
This is a standard disclosure/about slide for a recurring industry survey.front_matter
05
The pie chart shows the distribution of participants across B2B/B2C product/service sectors, while the table lists the percentage distribution across various inestablish_context
09
The chart tracks three sentiment categories: More Optimistic, No Change, and Less Optimistic.analyze_data
12
The chart tracks the percentage of companies reporting specific customer priorities as their 1st priority.summarize
23
The chart displays a distribution of responses on a 7-point scale, with mean ratings provided for each data type.summarize
39
The chart shows a distribution of responses from 1 (not at all) to 7 (very highly).analyze_data
Open slide detailLoop · Cost Of Inaction
41
The chart displays a frequency distribution of responses on a 7-point scale.analyze_data
46
The chart uses a diverging bar structure centered on 0% (equal budgets).analyze_data
47
Data source: The CMO Survey. The chart tracks historical spending growth and a future projection.analyze_data
51
The chart highlights a recent upward trend in traditional advertising spend after a long period of decline.analyze_data
Open slide detailLoop · Quick Win Big Bet
54
Data points are missing for some years, indicated by the note at the bottom.analyze_data
Open slide detailLoop · Quick Win Big Bet
56
The chart uses a split axis centered on 0% (equal budgets).analyze_data
Open slide detailLoop · Quick Win Big Bet
57
The chart uses a stacked area representation to show the trend of marketing spend over time.analyze_data
Open slide detailLoop · Quick Win Big Bet
58
Slide 58 from The CMO Survey February 2022 report.summarize
Open slide detailLoop · Quick Win Big Bet
67
The slide uses horizontal bar charts to compare app adoption rates across different firmographic segments.analyze_data
68
The slide uses a grouped bar chart to show shifts in revenue contribution over time.analyze_data
72
The slide uses a hierarchical decomposition to explain the 10.8% voluntary resignation rate.analyze_data
85
The slide uses a primary table for overall barriers and a secondary table for sector-specific breakdowns.diagnose
88
The chart tracks performance metrics over time, showing a sharp V-shaped recovery after the February 2021 dip.analyze_data
90
The slide serves as a recognition/award announcement within a larger survey deck.summarize
91
The slide highlights Apple's consistent performance in marketing excellence as measured by The CMO Survey.illustrate_case