The CMO Survey The Highlights and Insights Report February 2022

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metric · primary

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Chart Selection Guide slide · 60%

The slide features a line chart showing two series (Overall Budget and Revenues over time), indicating a consideration of effective chart selection.

Metrics 1

Marketing budget as % of revenue market_size · 10.4%

Marketing budgets as a percent of overall budgets reset to pre-pandemic levels while increases as a percent of revenues

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