This 28th Edition of The CMO Survey finds that marketing budgets as a percent of overall budgets rise to 11.7%, resetting to pre-pandemic levels, while marketing budgets as a percent of revenues increase to 10.3%.
The CMO Survey The Highlights and Insights Report February 2022 · page 2 of 93
Includes a signature from Christine Moorman and institutional affiliation.
Consulting deck · executive_summary · summarize · overcrowded density
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